What is now known as JED-EYE (Job Engineering Development) started as an idea by a veteran sales rep in the heavy equipment rental industry who was tired of lacking the tools necessary to assist them in the MEWP (boom lift) and Telehandler (reach forklift) selection process. Their current process consisted of "guesstimation", trial and error, and uncertainty. Our research and development team discovered an immense gap in the standardization of the industry's equipment selection process. We teamed up with industry experts to create JED-EYE: MEWP and Telehandler Selection Technology, to make a massive leap forward for equipment rental technology and lead the way in accuracy, efficiency, and most importantly, safety.